How to analyze your patient sources from UTM to LTV, tips on attracting private patients, ads optimization.
Marketing in healthcare
To say the truth, I was a bit frustrated to hear this question at first. I came from the market, where we only worked with private patients and private hospitals, and no one really asked this question, because it was obvious. But here in Israel, and in most European countries,
Marketing in healthcare
End to end analytics is the first step to any marketing analyses. It is widely used in more advanced (in terms of marketing) industries, like retail, for example. Actually, there it's a must. But in medical centers it can be rarely found. But that's what we