Touch: What It Is, How It Works, and Why It Matters

Most CRMs are built to sell products. One item, one sale, done. But clinics don’t sell TVs. They care for people. And people come back, ask questions, cancel, rebook, get results, need help.

That’s why traditional CRMs don’t work in healthcare.

What is Touch?

Touch is a complete record of every interaction with your patient. Every call, message, booking, follow-up — it’s all saved, automatically.

How does it work?

1. A patient calls or messages → Alpaca opens touch
2. You see everything they did before:
   • Past visits,
   • Previous conversations,
   • Any pending tasks or follow-ups.
3. You can act right away:
   • Book an appointment,
   • Send a document,
   • Assign a task to a doctor,
   • Or just reply.

And every action becomes a Touch. It’s logged, visible, and linked to that patient.

Example:

• Monday: Patient calls, asks about gastro check-up → Alpaca logs the call.
• Tuesday: Admin sends a message with available slots → logged as Touch.
• Wednesday: Patient books Friday 11:30 → booking logged.
• Friday: Patient visits → marked as completed.

At any point, you can open their profile and see this full path. No guessing. No searching through emails or notes.

Why does it matter?

• You never lose track of a patient.
• Your team remembers every detail.
• You can follow up better, sell more services, and care smarter.

Touch makes it easy:

• One screen → all history.
• One click → to act.
• One system → for your whole team.

We didn’t build Touch to be clever. We built it because clinics needed it. Now they can’t work without it.