Case study
To my mind, online booking is a must in 2024. Somehow, most clinics in Israel obviously doesn't think so, because almost none of them have proper online booking=) Why is it so important? * Conversion rate - when patient can view the slots for desired doctor, he can make
Case study
If you have paranoia, it doesn't mean you are not being followed. Trust me, you are. And we are really good at it. (Instructions for the members of League of Laziness - just scroll down to the picture below!) What problem did Tel Aviv Medical Center (TAMC) have
Case study
Once I stood with a booth on a healthcare event, and CIO of a large kupat holim (hospital and insurance group) approached me, and asked - What could your system give us? I replied - well, you will use one system instead of 30. He said - so what? And
Case study
Well, it all started when I made Aliyah, and first time visited Maccabi. You know, instead of making me better, it made me ill - I saw software they were using, and I was in awe. In a bad way. For the past 5 years I've been making
Marketing in healthcare
To say the truth, I was a bit frustrated to hear this question at first. I came from the market, where we only worked with private patients and private hospitals, and no one really asked this question, because it was obvious. But here in Israel, and in most European countries,
Marketing in healthcare
End to end analytics is the first step to any marketing analyses. It is widely used in more advanced (in terms of marketing) industries, like retail, for example. Actually, there it's a must. But in medical centers it can be rarely found. But that's what we
CRM in healthcare
Many clinics and medical centers (oh, almost all of them) once in a while discover, that their EMR lack any client relations functions. At this point, they start to seek the solution. Then they want to integrate (or it would be better to say "to shoehorn") some of
CRM in healthcare
I've seen countless examples of CRM connection to EHR: SalesForce, AMO, Bitrix etc. Most of them are done to compensate the lack of basic client relations functions in EHR - leads count, VoIP and messengers integrations, tasks, which is especially important for profit-oriented medical centers. But it always
Alpaca stories
How it all started So, let’s start from the beginning. I’m a financial manager, entrapped in a body of a CEO of an IT company 😁 . Long ago, in a country far far away, I received BS and MS degree cum laude in financial management from Moscow State University